The topic of social media employs almost every company: the advertising possibilities are an important part of the modern marketing mix. Whether Twitter, Facebook or Snapchat – there are many good reasons why your company should also be represented on social networks.
Benefits of Social Media Marketing for Businesses
The various platforms are ideal for exchanging ideas with customers and prospects and presenting their products.
And the potential for successful advertising is immense: using social networks, you increase your reach, inform your customers more efficiently and profit from the opportunities to win new customers.
The following advantages show the importance of modern successful marketing.
Low Effort with a Long Range
Social media marketing helps companies to build a community with customers and prospects. And compared to online advertising with Google AdWords, social media advertising can be more sustainable:
Even a small and well-planned campaign on Facebook can mean 100 new fans.
You can present new products to your users on a regular basis, and not just once. A classic Google AdWords campaign, however, leads to a short-term increase in visitor numbers, but the long-term effectiveness is often lower.
Take merit of the opportunities and build a community – enthusiastic customers will even share your products and recommend them to friends.
Simple and Advertise with System
Facebook, Twitter, and Co. integrate numerous statistical tools to help you analyze their campaigns. At a glance, you can recognize, among other things.
- How many fans have joined in a certain period of time?
- Which product was “liked” most often?
- Which contributions achieve the greatest reach?
This is how you evaluate the success of the campaign and learn about the popularity of your products.
Use Social Media for Better Customer Support
The communication possibilities of the social media platforms can be used excellently for the customer support: Answer questions of the customers fast and friendly, these are satisfied and often even thank you with a “Like” or divide the contents, whereby the range increases additionally clear convenience over a classic hotline.
Today, social media support is already part of everyday life for many companies have departments for customer support via social networks.
The exchange with the community offers good opportunities to be publicly presented in a customer-friendly and customer-oriented way.
Recommendations Greatly Boost Sales
In 2014, Harris Interactive ran a social media marketing survey for the Webby Awards.
The Result: 68 percent of the surveyed users aged 18-34 years are more interested in products that recommend friends on the social media platforms.
Recommendations and shared content will automatically propagate – ideal for all advertisers. Through hashtags and comments, customers communicate with you and your business, filling blogs, and integrating links to your social media pages.
Use Possible Viral Effects
Social media users like to share quotes, pictures, and videos. Use this in your favor. With the right advertising, and knowing when to buy Instagram likes, a viral marketing effect can be generated – a dream for all advertisers.
The Effect: Your company puts a new post on its page, whereupon your community interacts by liking, sharing and commenting. Users’ friends will see this and like, comment or share the post as well – a huge potential to increase your reach.
Use Social Media for Social Recruiting
The skills shortage presents many companies with challenges. You have to prevail against competitors. Not only potential customers but also potential new employees use the social networks, which is why the publication of job advertisements on the platforms offers. With this modern way of personal marketing, you are guaranteed to inspire qualified professionals for your business.