The need of the customer is that the brand should meet their needs. The membrane between the customer and the marketer is getting thinner. Sales don’t finish the journey with the customer; customer needs them to be heard, them to be answered, having problems fixed, and the feel to stay connected with the brand. And customer engagement has become a priority these days.
What is the Meaning of Customer Engagement?
When you encourage your customers to interact with you and share the experiences that you built for them, this process is called customer engagement. If you can execute it properly, you are going to have a strong customer engagement that will foster the brand loyalty and growth.
You have to remember that as your customers are engaging with you, they would want to know more about your brand. You can use branded link shortener, and give your audiences a chance to visit your website and go through your products or services that you provide. You can also let them visit your blogs and articles that you shared about your services or products.
Focusing on customer engagement means creating value. They will give the customers meaningful things that are beyond sales pitch, such as, great content, great interaction, real-time support for customer, end-to-end customer experience, and all brilliantly.
Following are some of the strategies for building a loyal customer base:
- Your priority should be the experience of your customer
Your obsession with your customer is the key. You need to build a company culture and ensure teams for customer support. You want your customer should have an amazing experience.
- Your brand must be humanized
What customer wants, you should have the heart to feel it, so that they can relate to your brand. Make them have the opportunity to build their presence, and they will promote your brand.
- Use social media
Social media is a great platform to get many people. You need to know them, you need to interact with them, post what they want and they will follow you and make your brand a successful one.
- Your customer communications should be personalized
A survey says that in 2017, around 70% of retailers in the USA are making customer personalization a priority. There are several ways to do that; you can send them birthday wishes, a sophisticated algorithm, etc.
- You have to create meaningful content
Contents are used to educate customers. It enhances customer experience and also increases satisfaction. In a survey, it is seen that around 48% of customers will buy a smartphone if the company provides video content on their websites.