Drip campaign uses a series of emails sent out periodically according to a well thought-out strategy to convert the contacts into loyal customers. You’ve got to understand the subscribers’ needs, share helpful information, keep in touch with them, and step-by-step move them towards closing a sale. All the emails in the sequence are sent depending on the reaction of the recipient to the previous email.
The prominent email marketing platform Snov.io helps you simplify and set the email drip campaigns on autopilot. It provides you with all the necessary features to prepare and launch drip marketing campaigns in a few easy steps. Still, there are certain things you should keep in mind in order to get the campaign moving in the way you need it.
Understand the customer
As a rule of thumb, never shoot a sales pitch to new subscribers. The one who does not know about your business well is least likely to buy from you. Hence, you should invest some time in understanding the customers’ needs and some other data about them like their interests, age group, persona, disposable income, etc. This will help you prepare them for the purchase in the most effective manner.
However, eliciting this information must be done with care and prudence. Otherwise, you may end up either in the Spam folder or people will simply unsubscribe from you.
Maintain proper spacing and email timing
An email drip campaign is about sending out a series of automated emails consistently. However, the timing of the emails and the delays between them is very significant. Don’t send out too often. It may make you look aggressive and pester the recipients.
Instead, keeping some gap between two successive emails gives them some time to think over the content of the previous email and helps them prepare for the next one.
Keep in mind the scheduling of the sequence. The emails should be delivered at a time when the recipients are most active and are likely to be in the right frame of mind to check their inbox. Do not send emails on weekends and holidays. Hardly anyone will read them and when the holidays are over, your email might at the very bottom and the lead will simply never see it.
Keep the emails interconnected
Each email in a drip campaign is defined by the response to the previous email. Hence, it becomes important to keep the content of the subsequent emails relevant to the preceding ones. To not lose track of the previous content, write all the emails in a single sitting.
Compose the emails thoughtfully
Ultimately, it’s the content of the emails that have an impact on the person. Never be in a hurry to write emails. Create value and urgency. Add a human touch with personalization and keep the language simple. Include the call-to-action (CTA).
Stay aware of the campaign performance
To get the best results of the drip campaign, always look through the stats. This will help you see the strong and weak points of every email and how every lead behaves. Thus, you will have the opportunity to improve something in the emails or take note of the best aspects and use them in further campaigns.
Why not Snov.io Drip Campaigns?
Being aware of the audience, their needs, preferences, and pain points, you can easily build the first email campaign with Snov.io. With their schedule, trigger, and delay features, you can build a well-performing email sequence. Due to plain-text personalized emails, the delivery, open, and click-through rates will go high. Thanks to the statistics information, you will always keep an eye on the campaign performance.
So why not try the platform?